A few weeks ago, I was asked to put together a short video poking fun at the new, controversial relationship between agricultural giant Monsanto and the world’s biggest private employer, Walmart. The concept we came up with was a parody of celebrity gossip show, TMZ, which we renamed CCZ. A few volunteers developed a couple very large (hilarious) heads for the corporate characters and we filmed them on the streets of Dupont having a “nice” time hanging out with each other.
Later, we assembled a cast for the “newsroom” scenes, including DC improv group The Punctual Drunks, and let things fly. This was my first chance to direct a web short for an organization and I felt pretty good about how things went. However, the world of advocacy is a complex place, and so the video won’t be included in the campaign it was bourne out of.
No matter, it’s still meant to be enjoyed, is still a good representation of my style, and could still be a useful piece raising awareness of concerns over genetically-engineered untested food products being distributed through the country’s largest food retailer.
On a personal note, I particularly enjoyed doing an annoying voiceover for the piece. However, I also had to sub in for an absent 4th cast member as a sort of stoner character, with mixed results at best.