Walmart and Monsanto: A Love Story

| March 2, 2012 | 10 Comments

A few weeks ago, I was asked to put together a short video poking fun at the new, controversial relationship between agricultural giant Monsanto and the world’s biggest private employer, Walmart. The concept we came up with was a parody of celebrity gossip show, TMZ, which we renamed CCZ. A few volunteers developed a couple very large (hilarious) heads for the corporate characters and we filmed them on the streets of Dupont having a “nice” time hanging out with each other.

Later, we assembled a cast for the “newsroom” scenes, including DC improv group The Punctual Drunks, and let things fly. This was my first chance to direct a web short for an organization and I felt pretty good about how things went. However, the world of advocacy is a complex place, and so the video won’t be included in the campaign it was bourne out of.

No matter, it’s still meant to be enjoyed, is still a good representation of my style, and could still be a useful piece raising awareness of concerns over genetically-engineered untested food products being distributed through the country’s largest food retailer.

On a personal note, I particularly enjoyed doing an annoying voiceover for the piece. However, I also had to sub in for an absent 4th cast member as a sort of stoner character, with mixed results at best.


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About the Author ()

Greg Roth is the founder of Man on the Street DC. He's a DC-based creative professional, musician, comedian, host of the Busboys and Poets Podcast, contributor to The Alyona Show on the Russia TV (RT) network, and a writer for the Charlie Visconage Show.

Comments (10)

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